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WhatsApp Automation Flow — customer journeys, built for you

Tell us how the conversation should go. Our team designs, builds and publishes a step-by-step WhatsApp journey — connected to your systems, AI and your agents — running on your own WhatsApp Business number.

🛠 Built by our team 🔌 Connects to your system 🤖 AI steps 🙋 Handover to your agents 📱 Your own number

You describe the journey. We build it, test it with you and publish it on your number — setup quoted per project.

🧭 Sample Flow

A customer-service flow, step by step

The customer picks from a menu. The AI assistant answers in a loop, the customer can ask for a person at any time, and every path ends with a clear message.

Sample flow, simplified for illustration. Your flow is designed around your own menu, systems and teams.

🧩 What a Flow Can Do

The building blocks we combine for you

Every flow is built from these steps, arranged around your process.

💬

Messages

  • Text, images, documents, buttons, lists and product messages
  • WhatsApp-approved templates to start a conversation
  • Typing indicator while the next reply is prepared
  • Wait for reply, with a separate path if the customer doesn’t answer in time
🔀

Logic & routing

  • Branch by conditions — the customer’s answer, saved details or a result from your system (AND / OR rules)
  • Branch by date & time — e.g. office hours, weekends, public holidays
  • Random split for A/B testing two versions
  • Save details in variables, wait before the next step, jump to another step
🌐

Your systems

  • HTTP request (GET / POST) to your system in the middle of a chat
  • Separate success and failure paths
  • Use the results in later messages — e.g. order status, member name, booking slots
🤖

AI

  • AI conversation and AI-generated answers inside the flow
  • Detect the customer’s language
  • Pick out phone numbers and email addresses from a message; recognise the country of a phone number
🙋

People

  • Transfer to agent — hand the chat to the right team
  • A message you choose if nobody is available
  • Continue the flow after the agent chat ends
👥

Audiences & sub-flows

  • Add or remove customers from audience groups
  • Hand over to another flow — build reusable parts like “verify customer” once
  • Pass details between flows and continue when the sub-flow finishes
▶ How a Flow Starts

Four ways to start a journey

📩

Customer messages you

The flow starts when a customer sends a message to your WhatsApp Business number.

🔌

Your system triggers it

A new order, registration or appointment in your system starts the flow — through an API integration we set up.

🗓

On a schedule

Runs for an audience group on a schedule you choose — e.g. monthly reminders or renewal notices.

🔗

From another flow

One flow hands over to another, so common steps are built once and reused.

ℹ Messages that start a conversation with a customer use WhatsApp-approved templates, sent to customers who have opted in.

🛠 How We Work

From your idea to a live journey

You focus on the business process — our team handles the build.

1

Tell us the journey

Share the steps, menus and messages you want, and which of your systems or teams the flow should connect to.

2

Quotation

We confirm the scope and send a quotation for the setup, based on the steps, integrations and AI needed.

3

We design & build

Our team builds the flow on a visual canvas, including your wording, branches, AI steps and system connections.

4

Test & approve

We test every path with you — replies, no-replies, errors and agent transfers — before anything reaches customers.

5

Go live

The flow is published on your WhatsApp Business number and runs 24/7.

6

Improve safely

Changes are prepared as a draft while the live version keeps running. Every publish gets a version number, so an earlier version can be restored.

💡 Use Cases

What businesses automate with a flow

📝

Registration & onboarding

Collect details step by step, check them against your system and confirm — all inside WhatsApp.

🔐

Customer verification

Check whether a customer is new, existing or a member, and route each case differently.

📦

Order status lookup

The customer sends an order number, the flow checks your system and replies with the live status.

📅

Bookings & appointments

Guide customers through service, date and time choices, check availability in your system and confirm.

🎧

AI support with handover

An AI assistant answers first; the customer can ask for Sales or Support at any time.

🕘

Office-hours routing

Transfer to agents during working hours, and send an after-hours message or AI assistant at other times.

🔔

Scheduled reminders

Renewal, payment or appointment reminders to an audience group, using approved templates.

⭐

Feedback & surveys

Ask a few quick questions with tap-to-answer buttons after a purchase or service.

🔁

Multi-step processes

Chain messages, waits, checks and handovers into the exact process your business needs.

PricingQuoted per project
Request a Quotation →

🛠 Flow setup

One-time charge for designing, building and testing your flow — based on the number of steps, system integrations and AI steps.

💬 WhatsApp messages

Messages sent by the flow are charged per WhatsApp message at your usual rates. Messages your customers send you are billed once per 24-hour session.

✏️ Changes after go-live

Tell us what you need to change — we’ll advise whether it needs a new quotation.

⚖ Which One Do I Need?

Automation Flow or AI Reply?

🤖

AI Reply Set up yourself

  • Answers customer questions 24/7 from your own knowledge base
  • Set up in your iSMS portal — no coding
  • No extra AI fee — each reply is a standard service message
  • Best for: products, prices, opening hours, policies, FAQs

Explore AI Reply →

🧭

Automation Flow Built by our team

  • Step-by-step journeys around your business process
  • Live data from your system, bookings, registrations, scheduled journeys
  • AI steps and handover to your agents
  • Setup quoted per project

Request a Quotation →

Both run on your WhatsApp Business API number with iSMS.

❓ FAQ

WhatsApp Automation Flow — questions answered

What is a WhatsApp Automation Flow?
A step-by-step WhatsApp conversation designed around your business process — for example registration, order lookups, bookings or customer service. Each step can send a message, wait for the customer's reply, check your system, branch on the result, use AI or hand over to your agents.
Do I build the flow myself?
No. Our team designs, builds, tests and publishes the flow for you, based on the journey you describe. You review and approve it before it goes live.
How much does it cost?
Flow setup is a one-time charge, quoted per project based on the number of steps, the integrations with your system and any AI steps. Messages the flow sends are charged per WhatsApp message at your usual rates; messages your customer sends you are billed once per 24-hour session.
Does the flow use my own WhatsApp number?
Yes. The flow runs on your WhatsApp Business API number with iSMS, so customers chat with the same number they already know.
Can the flow connect to my system?
Yes. A flow can call your system in the middle of a conversation (HTTP GET or POST) — to verify a customer, look up an order or save a registration — and follow a different path if the call succeeds or fails.
Can a flow use AI?
Yes. A flow can include AI conversation steps and AI-generated answers, and detect the customer's language to reply accordingly. Customers can still ask for a person at any point.
Can customers talk to a real person?
Yes. A flow can transfer the chat to your agents. If nobody is available, the customer receives a message you choose, and the flow can continue from there.
How does a flow start?
When a customer messages your number, when your system triggers it (for example a new order), on a schedule for an audience group, or when another flow hands over to it. Messages that start a conversation with a customer use WhatsApp-approved templates.
Can the flow be changed after it goes live?
Yes. Changes are prepared as a draft while the live version keeps running. Each publish gets a new version number, so an earlier version can be restored if needed. Tell us what you need and we will advise whether it requires a new quotation.
What is the difference between Automation Flow and AI Reply?
AI Reply answers customer questions from your own knowledge base — you set it up yourself in the iSMS portal. An Automation Flow is a step-by-step journey built by our team, for processes that need live data from your system, bookings, registrations or scheduled journeys. Both run on your WhatsApp Business API number with iSMS.
What do I need to get started?
A WhatsApp Business API number with iSMS, a description of the journey you want, and — if the flow must connect to your system — your API details. If you do not have a WhatsApp Business API number yet, we will help you get one first.

Have a WhatsApp journey in mind?

Tell us the steps — we’ll send a quotation and build it on your WhatsApp Business number. No WhatsApp Business API number yet? We’ll help you get one first.

📱 SMS Coverage — Every Country We Reach Jump to a country's rate by first letter

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